Description

7seas® AVENELLE™ — The Beauty of Keeping.

Storage becomes part of the room with AVENELLE™, the 7seas® collection created around a simple idea: the things we keep deserve a beautiful place of their own.

Handmade piece by piece, AVENELLE™ brings together decorative form and everyday function through considered materials, distinctive detailing and designs intended to live comfortably within the home.

FIOREL™ — Monochrome Contrast. Floral Form.

FIOREL™ brings a bold graphic expression to the clean rectangular language of AVENELLE™.

The design is defined first by contrast. Deep black faux leather surrounds the body of each box, while the lids introduce a dramatically lighter surface in softly mottled white. The division between these two tones creates a crisp horizontal composition that emphasises the simple rectangular proportions.

Against this monochrome background sits FIOREL™’s defining feature: a layered flower-shaped painted-wood detail positioned centrally along the front lid line.

Finished in black, the floral form combines a softly scalloped outer silhouette with layered inner elements and a raised central detail. Its dimensional construction gives the front of each box a sculptural focal point without introducing another colour into the composition.

Rather than relying on pattern or metallic ornament, FIOREL™ builds its character through contrast, form and repetition.

It is this combination—black and white, clean rectangular structure and one distinctive floral element—that gives FIOREL™ its identity.

Two Sizes. One Coordinated Pair.

FIOREL™ comprises two rectangular storage boxes in graduated sizes, giving you flexible enclosed storage while maintaining a coordinated decorative look.

Stack the smaller box above the larger for a composed two-tier arrangement, display them side by side, or position each independently around the home.

The two sizes provide useful space for keeping everyday belongings neatly contained, while the monochrome finish gives them a strong decorative presence on shelving, dressing areas, bedroom furniture or within living spaces.

Repeated across both boxes, the contrasting white lids, black bodies and signature flower-shaped details visually connect the pair even when they are displayed separately.

Handmade, Piece by Piece

Every FIOREL™ box is fully handmade, with the production process carried out by hand from cutting through assembly.

An MDF structure provides the underlying form, finished externally in faux leather and internally in non-woven fabric. Metal hinges support the lidded construction, while the painted-wood floral front details provide FIOREL™’s distinctive decorative feature.

The design combines practical construction with a confident monochrome decorative language—bringing together structured form, strong tonal contrast and a carefully positioned sculptural floral accent.

The Beauty of Keeping.

AVENELLE™ was created for the objects that help bring order to a home while contributing something beautiful of their own.

FIOREL™ expresses that philosophy through bold monochrome contrast, useful graduated storage and its distinctive floral detail—a decorative pair made for the things you choose to keep close.

Handmade. Beautifully considered. Made for the things you keep.

KEY FEATURES

• Set of Two — Two coordinated rectangular decorative storage boxes in graduated sizes.
• Fully Handmade — Produced piece by piece, with cutting through assembly carried out by hand.
• Faux Leather Exterior — Confirmed faux leather creates the contrasting exterior finish across both boxes.
• Black & White Design — Deep black bodies and softly mottled white lids create a bold monochrome composition.
• Painted-Wood Floral Detailing — Layered black flower-shaped painted-wood accents create FIOREL™’s defining decorative feature.
• Sculptural Front Accent — The dimensional floral form introduces decorative depth while maintaining the restrained monochrome palette.
• Coordinated Graduated Forms — Two complementary sizes create a balanced arrangement when displayed together.
• Concealed Storage — Hinged lids keep everyday belongings neatly contained while preserving the clean exterior.
• Non-Woven Fabric Interior — Each box is finished internally with non-woven fabric.
• Metal Hinges — Confirmed metal hinges support the lidded construction.
• Flexible Display — Stack as a pair, display side by side or position individually around the home.
• Part of AVENELLE™ — The 7seas® decorative-storage collection created around The Beauty of Keeping.