Description
7seas® AVENELLE™ — The Beauty of Keeping.
Storage becomes part of the room with AVENELLE™, the 7seas® collection created around a simple idea: the things we keep deserve a beautiful place of their own.
Handmade piece by piece, AVENELLE™ brings together decorative form and everyday function through considered materials, distinctive detailing and designs intended to live comfortably within the home.
ROSA NOIR™ — Dark Ground. Romantic Bloom.
ROSA NOIR™ brings a more dramatic, romantic expression to AVENELLE™’s book-form storage.
Against the deep black ground, a large pink rose becomes the natural focal point of the cover. Soft blush, pink and pale tones define the layered petals, standing in deliberate contrast to the surrounding darkness.
Butterflies introduce lighter points of detail around the composition, while shadowed botanical imagery recedes into the dark background rather than competing with the central bloom. Prominent white ROSE lettering adds another graphic layer, reinforcing the visual character of a designed decorative volume.
The effect is bold without becoming crowded: one expressive bloom, a dark ground and carefully placed lighter elements brought together in a composition with a distinctly romantic character.
A Decorative Volume with Something to Keep.
The book form is fundamental to ROSA NOIR™.
Measuring 30 × 21 × 6 cm, it has the broad cover and relatively slim proportions of a substantial decorative volume. Along the exposed edge, closely spaced light detailing creates the visual impression of layered pages, strengthening the book-like appearance when the piece is closed.
Behind that decorative exterior is practical concealed storage for smaller belongings.
Displayed flat on a console, dressing table, shelf or coffee table, ROSA NOIR™ can sit amongst books and decorative objects without reading as a conventional storage box. Its contrasting black and pink composition also gives it enough visual presence to stand independently as part of a considered interior arrangement.
That dual identity is central to the design: decorative volume on the outside, useful storage within.
Handmade, Piece by Piece
Every ROSA NOIR™ storage book is fully handmade, with the production process carried out by hand from cutting through assembly.
An MDF structure provides the underlying form, while the exterior is finished in faux leather and the interior in non-woven fabric.
Its character comes from the way those functional materials are interpreted through design—the structured book form, dark illustrated covering and light page-effect edge combining to create an object whose storage purpose is integrated into its appearance.
The result is an unusually expressive piece of decorative storage: practical in purpose, yet designed with the presence of an object intended to remain on display.
The Beauty of Keeping.
AVENELLE™ was created for the objects that help bring order to a home while contributing something beautiful of their own.
ROSA NOIR™ expresses that philosophy through contrast: dark and delicate, decorative and functional, book-like in appearance yet created around a useful place for the things you choose to keep.
Handmade. Beautifully considered. Made for the things you keep.
KEY FEATURES
- Distinctive Book-Form Design — Decorative storage interpreted through the proportions and visual character of a substantial decorative volume.
- Fully Handmade — Produced piece by piece, with cutting through assembly carried out by hand.
- Statement Rose Motif — A large pink rose creates the defining focal point against the dark exterior.
- Butterfly Detailing — Visible butterfly imagery introduces delicate contrasting accents around the floral composition.
- Dark Faux Leather Exterior — A deep black faux-leather covering provides a dramatic backdrop for the illustrated design.
- Graphic ROSE Lettering — Prominent pale lettering contributes to the appearance of a designed book cover.
- Light Page-Effect Edge — Closely spaced horizontal detailing creates the visual impression of layered pages along the exposed edge.
- Concealed Storage — The book-form construction provides discreet enclosed space for keeping smaller belongings neatly contained.
- Decorative Display Character — Designed to sit amongst books and decorative objects or stand as a feature piece on shelving, tables and furniture.
- Non-Woven Fabric Interior — The storage interior is finished in non-woven fabric.
- Single-Piece Format — One individually sized decorative storage book measuring 30 × 21 × 6 cm.
- Part of AVENELLE™ — The 7seas® decorative-storage collection created around The Beauty of Keeping.







